We are a founding couple, born in the 90s – raised with the dream of self-determination and creative freedom. Shaped by encounters, rhythm and intensity – translated into an aesthetic of pure extravagance and a redefined luxury.
Having been forced out of the regular workforce due to chronic autoimmune diseases, we decided to take our future into our own hands. Duflaur was founded as a flexible limited company on February 14, 2025 – Valentine's Day. Because for us, Duflaur stands not only for extravagance, but for genuine connection: to ourselves, to values, to our homies and besties, to a community. A community that doesn't just celebrate individuality, true drive, and mutual support, but lives it.
Included in our collection: the firm belief that good design connects people and makes a statement – clear, confident, uncompromising. Good design needs no grand pronouncements – precision, quality, and extravagance speak for themselves. Each piece is designed and selected with the utmost care. Crafted from exclusive materials with uncompromising quality and perfection. An investment that follows no trend, but rather the principle: clear, durable, uncompromising. From iconic classics to modern statements: We design and curate jewelry for ambitious people, the high achievers among us – for all those who take a stand and know who they are and what they want to achieve.
Duflaur is not just a simple label. Duflaur is our vision of extravagant aesthetics and attitude, expressed in classic designs with that certain something.
Jewelry where design meets drive. These are pieces inspired by the ups and downs of our lives. Duflaur is our expression of resilience.
That's where we come from
Ramona studied Management, Communication & IT at the renowned MCI in Innsbruck. Her career started promisingly – as an IT auditor and in auditing, she learned to handle structures, numbers, and responsibility. At the same time, Samuel, the co-founder, built a solid foundation over years in wholesale sales – directly in the field, right in the thick of things. While everything continued smoothly professionally, Ramona's daily life felt increasingly difficult. Bodily signals that had long been ignored began to scream. The diagnosis: two chronic autoimmune diseases. Surgery followed, along with months of therapy and a daily routine that no longer offered any sense of control. It became clear: returning to a structured 9-to-5 job was no longer the right path. She needed time to heal. And space for something new. A small passion project – born from intuition, creativity, and the desire for self-determination – grew into something more. Together with Samuel, the sales professional who formed the operational backbone, Duflaur was created: a flexible company for wholesale and retail with a focus on jewelry and accessories. What began as pure passion has become a purpose-driven project. Today, Duflaur stands not only for extravagant aesthetics, but for redefining luxury and a very specific attitude: forging your own path – despite all obstacles. Or perhaps even because of them. Duflaur is our expression of resilience. And our contribution to all those who believe in their vision, even if it is born in darkness.
That's where we want to go
Duflaur stands for aesthetic sophistication without pretension – and for a new understanding of value and luxury. We design jewelry for people who don't just dream, but act. Who forge their own path. With style. With conviction. With ambition. People with plans, energy, and a strong will. They don't flaunt their success, but live it – with quiet clarity and inner strength. We believe that luxury needs to be redefined: It shouldn't be a status symbol, but an expression of high standards – for oneself, for quality, for aesthetics, for customer service. That's why we work with select manufacturers, short supply chains, and digital processes. This is how we create genuine premium quality – directly, transparently, and without unnecessary markups. Our mission is clear: to reshape luxury – beyond symbols, driven by value, rarity, and aspiration. – Rare. Substantial. Customer-focused. Because true value arises where design meets substance. Where style is not just surface, but an expression of character. But Duflaur is more than just a luxury brand. It's the beginning of a community that shares ambitions, setbacks, and successes – honestly, inspiringly, and as equals. A network of people who don't shy away from challenges, but overcome them. What unites us isn't just taste. It's a shared mindset: We're here to make a difference. Our vision? A brand that doesn't shout, but speaks clearly. One that doesn't shine for the sake of shine, but makes substance visible. Finely crafted. Clearly conceived. That's Duflaur.
Was unsere Kunden sagen
★★★★★
"Sehr schöne Arbeit, tolle Stücke sehr zufrieden top Qualität äußerst freundlicher Service. Immer wieder gerne"
Moritz J.
Google Rezension
★★★★★
"Ich habe mir dort einen Mondstein als Kette fassen lassen. Das Ergebnis ist top! Schon bei der gemeinsamen Planung war mir klar, dass ich in guten Händen bin. Ich habe unendlich Freude mit meiner Kette."
Joey B.
Google Rezension
Attention to detail
Every piece of jewelry begins with a vision and is born from emotion. We work with hand-drawn sketches as well as digital and 3D-printed prototypes to combine timeless elegance with modern appeal.
Demanding
Our collections are based on alloys in 585 and 750 gold, 925 sterling silver, AA-quality gemstones, as well as VS diamonds, lab-grown diamonds, and moissanite. Quality you can see and feel.
Carefully
Every single piece undergoes several rigorous quality checks. From the initial sketch to the final packaging – we strive for uncompromising perfection. High quality you can feel in every detail.
Our mission: To bring luxury back to where it once was.
